Beauty + Skincare
7 BLACK LATINX OWNED BEAUTY & SKINCARE BRANDS DISRUPTING THE INDUSTRY
Afro-Latinx founders on a mission to dismantle anti-blackness, illuminating melanin spaces, cultivating their African heritage, and holding thought provoking conversations. Nothing can stand in their way.
Image courtesy of: Upper Left: Luna Magic Faux Lashes, Bottom Left: For Tmrw Green Polish, Middle: Julissa Bermudez Republica Sugar Body Scrub, Upper Right: Glory Scent Beauty Manketti Oil, Bottom Right: DN Organic Defining Curl & Gel
Illustration by Joanis Duran
It's Black History Month, we're out here celebrating unapologetic Afro-Latinx entrepreneurs who are breaking barriers and elevating our culture. Black & Latinx womxn are left behind, disrespected, blackfished, cutural colonialism, and erasure at our cost. Prominent Civil Rights Activist Fannie Lou once said
“When I liberate myself, I liberate others. If you don't speak out ain't nobody going to speak out for you.”
While 21% of Black and 18% Latinx womxn owned businesses only 4% are approved for business loans versus white enterpreneurs. Our sis are out here reminding us that we need spaces that encompasses us. Their journey hasn't been easy but so f*cking worth it.
We've made it easy for ya'll to shop all year long, follow, and support these small buisnesses on our platform. Don't forget to tell your friends to pull up.
Stay tuned as we update our list with the freshest brands.
Any brand suggestions? Email us.
The beauty products that we love for every mood, occassion and just because.
Images courtesy of: Luna Magic Founders Mabel (left) and (right) Shaira Frias
Luna Magic was launched by the Afro-Dominican Frias sisters who need no introduction - Mabel's groundbreaking digital merchandising strategies acheivements led to working alongside megastars like Rihanna's brand Savage x Fenty. Shaira's passion of make-up and journalism has led her to win the Ford Oval Journalism Fellowship and graduating from Academy of Freelance Makeup School. The brand's vibrant eye shadow color palettes to their faux fur vegan eye lashes reminder of their "multicultural heritage, Latin culture and music - in living color." Luna Magic mission to forge an incluisve and diverse cosmetic line thats bold, for all skin pigmentation checks off everything on our list.
Price Point: $
Images courtesy of: Mydas Comestics Founder Rocio Nuñez & Darnell McCoy
Mydas Cosmetics is a vegan and cruelty free make-up line founded by Afro-Dominican Rocio Nuñez in 2018. Rocio's purpose is to disrupt the beauty industry from within "To create products for everyone to feel loved, appreciated, and celebrated." The brand certainly delivers it's promises not only with inclusion but wide shades of eyeshades, glitter, lipstick and, powdershading.
Price Point: $
Images & Video courtesy of: Mydas Cosmetics
Image courtesy of: For Tmrw Founder Maia Alejandro
For Tmrw is a vegan non-toxic nail polish brand founded in 2018 by Maia Alejandro of Afro-Dominican Puerto Rican roots. Her earliest childhood memories inspired the brand to come to fruition and a health scare during her pregnancy. The brand is focused on clean beauty and BIPOC caribbean culture "I created FOR TMRW to celebrate my family, elevate the perception of my Caribbean roots in the world, and bring clean beauty to the broader BIPOC community", mentions Alejandro on the brand's site. As a Mental Health Clinician, Maia's plays a key role in ensuring the brand doesn't cconform it's integrity. For Tmrw natural colors are drawn from nature, 21-free of harmful chemicals, chip resistance and 1% of annual sale proceeds are donated to onepercenttotheplanet.org.
Price Point: $
Image courtesy of: DN Organics Founder Cory and Nicol Varona
DN Organics is a vegan hair care line founded by two sisters Dahlia and Nicol Varona. Both Varona's are Afro-Dominican, who like many of us grew up not knowing how to embrace our natural curls are changing the narrative. Cory holds an MBA and undergrad in Accounting and certification as Natural Hair Care Formulator and Nicol BS in Business Management. This duo formaluted a vegan hair products free of synthetics, toxins and gluten. Two superhair foods such as mango butter known to lock-in moisture and fortify hair follicules, and hibiscus help revatilize dormant hair folicules and minimize shedding.* DN Organics missions is to reshape the hair care industry, help women fall back in love with their curls and culture.
Price Point: $
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Glory Scent Beauty
Image courtesy of: Glory Scent Beauty Founder Rafaela Gonzalez
Glory Scent Beauty skincare line is for melaninated women founded by Afro-Dominican Rafaela Gonzalez. Her inspiration stemmed from her personal story "I was raised thinking that light skin and hair you could comb your fingers through was the ideal form of beauty and this ideology was confronted when I felt fear of growing out my natural hair." The brand focus on empowering women of color dealing with sun damage and environmental pollution by infusing organic botanical ingredients: manketti oil, beta carotene, fruit enzymes, cacao powder and rooibos extract just to list a few. Finally, a skin care brand for black women by black women.
Price Point: $$
Image courtesy of: Julissa Bermudez
Republica Skin was founded by the Julissa Bermudez, the first Afro-Dominican to co-host on BET 106 & Park. So much love, thoughfulness and positive energy went into launching her sustainable, vegan, and organic skincare brand. The secret sauce to leaving silky-smooth skin is the raw sugar that transport you to Dominican Republic. Not only is she known for breaking barriers but for her Youtube Channel "It's me, Julissa", where she speaks on beauty and skincare tips, shows off her stunning outfits, opens up about her personal life, career over motherhood, relationship advice, and special guests stars like Keri Hilson, Adrienne Houghton from Empire Girls, and so much more. Even though she doesn't consider herself an influencer, she's a baddie. Don't foget to subcribe!
Price Point: $$